REFRESHING DESIGN.
The Craft Brewers Conference (CBC) is the only industry event that serves both brewpubs and packaging breweries. The conference is also a great social event with thousands of brewing industry professionals enjoying craft brews together. This is an annual show that travels to different cities each year.

CHALLENGE: Design an original product label design to commemorate the CBC in Nashville Tennessee.

GOAL: To commemorate the CBC in Nashville Tennessee. This symposium beer was included in the 11,000+ event swag bags which were given to all of the attendants of the conference.

SOLUTION: I designed the symposium beer for the entire Craft Brewer Conference. Taking inspiration from the Tennessee state bird, I designed an original “hand-crafted” illustration that captures the organic movement of the Northern Mockingbird; while simultaneously highlighting the location of the conference.