UP OR DOWN
Up or Down
Logo & Product Design
DESIGN SERVED.
As tennis fans we all know the match really starts with the spinning of the racquet and saying "Up or Down." At Up or Down LLC, our goal is to unite the tennis order. We are trying to provide fans with everyday wear that identifies solely with tennis.
Inspired by 1970’s typography, I wanted to pay homage to the retro hay day of tennis. I designed the logo as well as tennis player apparel and products.
